All in the world was media giants silent about the infamous challenge coin hobby that slept in the dark of underground traditions it seemed. Until January 14th, 2009 challenge coins had not seen the light of day on a nationally syndicated program. NBC Nightly News with Brian Williams decided to do a segment about the history and opinions about the marvelous coin. As he shared scenes from the actual minting process at the Highland Mint to cut away scenes of actual military members, or friend at U.S. Challenge Coins, Adam Mulholland got a front row seat along with his coins. Almost half of each preview and cut away scene was a USCC coin. Adam himself was able to say a few words during the segment and overall the entire run showed a solid foundation about the hobby to many.

Brian Williams and Roger O’neil even challenged each other right on the air in a true traditional fashion. What many might not understand right now is that this is such a huge opening for recognition in what collectors have come to love. This is the next step for a real hobby to reach even more people. When it comes down to it this was a great piece and those that were in the segment were not the stars. It was the coins and the process they showed.

The video can be seen at http://www.msnbc.msn.com/id/3032619/#28663038

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